Introducing the new men's range from the Gorilla Perfumers at Lush, Dirty. Dirty is for men who care about their appearance but can't be bothered with too much paraphernalia in the mornings. It takes the idea of layering to a whole new level -- the complete fragrance is broken down to its individual components, each of which is a beautiful perfume in its entirety and, as such, is used in each product in the range. So once all the products have been applied during a morning grooming routine all the necessary bits will have been combined to make the actual fragrance. Simon Constantine, chief Gorilla Perfumer at Lush, came up with this new layering concept: "The average bloke uses a handful of things every morning when he gets up ... he cleans his teeth, has a shave, showers, deodorises and styles his hair. Normally all of these products will have a different scent. However, this new concept means the Dirty man can brush his teeth with mint, shower in invigorating spearmint and! seasalt, shave with soothing lavender, style his hair with candellia wax and coconut oil and deodorise with antibacterial thyme. Once he's used all these individual products with their individual fragrances, the combined scent will be that of Dirty." For more, visit www.lush.com
